Why do you need a cookie consent, what does this all mean exactly, which cookies are available and does your current cookie consent comply with the GDPR legislation? You can read more about this in this blog.
What does the GDPR legislation mean.
The General Data Protection Regulation (AVG) has been applicable since 25 May 2018. This means that the same privacy legislation applies throughout the European Union (EU). The Personal Data Protection Act (WBP) no longer applies.
The AVG is also known under the English name: General Data Protection Regulation (GDPR).
What has changed since May 25, 2018.
Among other things, the AVG has ensured that:
- Strengthening and extending privacy rights
People have the opportunity to stand up for themselves when processing their data. Organizations must get valid permission from people to process their personal data. Organizations must be able to prove that they have received valid permission. People must be able to withdraw their consent as easily as they can give it. - More responsibilities for organization
Organizations have more obligations when processing personal data. The GDPR places more emphasis on the responsibility for your organization to demonstrate compliance with the law.
Why do I need a Cookie Consent.
By law, every website that uses cookies requires a cookie Consent on the website. You must describe exactly which cookies are placed by the website and what these cookies are.
What kind of cookies are there.
It is often stated that there are four types of cookies: essential cookies, preferred cookies, analytical cookies and advertising cookies. This makes it more difficult than necessary. In fact it is very simple. There are two types of cookies. These two types of cookies are:
- Permission-free cookies
- Permission cookies
Simple anyway. The name ultimately says what needs to be done. What is covered by these two types of cookies?
Permission-free cookies
As the name suggests, these are cookies that do not require the permission of the visitor to your website. These are cookies that do not infringe on the visitor’s privacy. Examples of consent-free cookies are:
- Analytical cookies
- Functional cookies
- Preferred cookies
Analytical cookies
Analytical cookies are cookies that are used by tools such as Google Analytics or Adobe Analytics to gain insight into visitor statistics. Based on this data you can see how your website is performing and where there are areas for improvement.
Functional cookies
Just like analytical cookies, functional cookies are not covered by the cookie law. These are cookies that are required for your website to function properly. If you do not use these cookies, your website will not function properly. An example of this is adding an item to a shopping cart if you are an e-commerce shop. Another example is access to a secure environment on your website.
Preferred cookies
Preferred cookies are cookies that ensure that a website can remember important information. This may be the preference of a language institution.
Permission cookies
You need permission to place these cookies. These cookies therefore infringe on a visitor’s privacy, so that the visitor can decide for himself whether or not to agree to this. Examples of permission cookies are:
- Marketing cookies
- Third party cookies
Marketing cookies
Marketing cookies collect information about the use of websites, used keywords and how visitors came to a website. This data is used for reporting with the goal to make websites better. This allows a better and more relevant offer to be made on the own website or website of partners. These cookies can be placed by both the websites visited and third-party domains.
Third party cookies
Third-party cookies are placed by third-party websites. An example is that with a marketing campaign the website gives advertiser permission to place a cookie to retarget the visitors. This requires prior permission in advance. Social cookies are an example of this. These are used to integrate certain functionalities of social media platforms into the website. Think of YouTube videos and social sharing options.